UK vs. U of L: The Money

It’s rivalry week in the Bluegrass, when we compare all things U of L vs. all things UK. Today, we look at the money.

This isn’t an exhaustive look, but gives you a picture of where the two athletic departments stand in terms of earnings. The following revenue numbers were compiled in a USA Today database that can be found here. There are lots of other numbers you could go into, but here are the basics when it comes to what each department brings in, and where the money comes from. (The figures won’t add up to the total amount because I only used a few key areas).

Figures are from the 2007-08 sports year, the last for which complete numbers are available.

UK TOTAL REVENUE : $71.7 million
Ticket sales: $27.4 million
NCAA disbursement and bowl money from SEC: $13 million
Broadcast rights: $7.5 million
Royalties sponsorships and merchandise licensing: $5.8 million
Contributions: $12 million
Program sales, concessions, novelties and parking: $2 million
Direct university support: $0
Student fees: $568,996

U of L TOTAL REVENUE: $56.5 million
Ticket sales: $17.1 million
NCAA disbursement and bowl money from Big East: $4.2 million
Broadcast rights: $2.4 million
Royalties, sponsorships and merchandise licensing: $3.7 million
Contributions: $14.6 million
Program sales, concessions, novelties and parking: $2 million
Direct university support: $2.1 million
Student fees: $2 million

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10 thoughts on “UK vs. U of L: The Money

  1. And U of L has finished higher than UK each of the last three years in the nation's overall athletic department standings (Learfield, formerly Sears Cup). Doing more with $15 million less. Very impressive. Hilarious that some UK administrators said a couple of years ago that U of L overmarketed and underperformed.

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