NCAA title game ratings way up

Butler might not be a basketball household name, but it sure helped draw in the households for CBS’ Monday night title game broadcast.

Duke’s win over Butler drew a 16.0 rating (25 share), up a whopping 34 percent from last year’s North Carolina-Michigan State final.

The broadcast tied with the 2005 North Carolina-Illinois final as the highest-rated championship game since the 1999 final between Connecticut and Duke.

Overall, tournament ratings were up 6.6 percent for CBS this year.


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